Behind the scenes, or BTS, gives audiences a look at your business from the inside out. This type of content adds authenticity, builds trust and creates a connection with your audience.
BTS can be fun, playful or serious — but it needs to be relevant to your business. Showing off your team members can showcase a unique company culture and highlight their skills. Highlighting behind-the-scenes activities that tie in with your brand values is an excellent way to attract followers on social media and build a loyal customer base.
It’s not just the actors that make movies; it takes a whole team to make it all work. From a producer (think project manager, but for a movie) to a visual effects artist who can create anything from exploding planets to mythical creatures, there are many different roles on the average film set.
Even the smallest of details are important on a set, from where actors stand to how much light is let into a scene. Script and continuity supervisors ensure that everything is spot on, making sure the actors hit their marks every time.
Once the cameras stop rolling, it’s the post-production team that take over. Visual effects artists turn hours of footage into the magical images you see on screen, while sound editors can create anything from eerie silences to booming explosions. This is where the real mastery happens. These people might not get the red-carpet glamour, but they’re crucial for a film to be a success.
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