A behind the scenes (BTS) video or photo shows what’s happening out of public view, such as backstage at a concert or the outtakes of a movie. BTS content is a great way to humanize your brand and build a strong connection with your audience. By embracing authenticity, satisfying curiosity, fostering learning, and building anticipation, BTS content captivates audiences and strengthens connections in ways that traditional marketing cannot.
For example, you might produce a video that takes viewers through the entire winemaking process at Grape Camp. This would include the sourcing of raw materials, the harvesting, crushing, fermentation, and bottling phases that all lead to the finished product. In addition, you could also create a behind the scenes video of the camp itself to show off your unique location and experience.
Another way to use a BTS video is to introduce a new team member or highlight the cool tech that goes into your production. This is a popular option for product launch videos or even for introducing your business to potential clients and investors.
Social media platforms like Instagram and TikTok offer the ideal platform for short BTS videos, as they provide a glimpse into day-to-day unpolished activities or processes that go into creating more refined content. These may be clips of outtakes from a movie shoot or a time-lapse of a product setup. Similarly, YouTube allows creators to post detailed BTS videos about their work, such as tutorials or daily routines, that help make brands and individuals more relatable.
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